Let’s talk about the images that go with your social media posts.
It’s 2022, and thanks to cell phones, the internet, and more, our audience has an attention span of fewer than nine seconds, or less than a goldfish! As a result, images are more important than ever to get your audience’s attention.
Scientifically, a large part of the brain is focused on visual processing, allowing humans to process images at an incredible speed. The human brain can recognize a familiar object in only 100 milliseconds, which makes images the perfect form of communication for your short-attention span audience.
Here are a few more benefits of images:
1. Images get your audience’s attention. A social media post accompanied by a photo is ten times more likely to get engagement.
2. Varied images keep interest. A variety of images, from stock photos, cell-phone pictures, banners, infographics, memes and more, help to keep your audience’s attention.
3. Images help your audience remember your message. If you pair a relevant image with your message, people can remember 65% of the information after 3 days!
4. Consistent imagery across platforms builds identity. Be sure to keep your visual identity consistent so that your audience will associate those images with your brand.
Creating loads of images is not an easy task! Thankfully, there are programs online that can help you create amazing images without you having to become a master of Photoshop. Check out programs like Canva and Vista Create (formerly known as Crello) for easy-to-use social media image designs!